Thursday, November 15, 2012

Surprisingly Green: H & M

A look from the new Maison Martin Margiela collection at H & M
A lot of people love H & M because of their inexpensive clothes, but here's a better reason:  H & M is the top user of organic cotton in the world...two years running! This newsflash (for us, anyway—how did we not already know this??) comes via the new "Organic Cotton Market Report"by the Textile Exchange. H & M actually started using organic cotton back in 2004, when they joined with the Better Cotton Initiative, a not-for-profit aimed at making "global cotton production better for the people who produce it, better for the environment it grows in and better for the sector's future." (BCI's website is a great read, we highly recommend it.) Last year H & M increased their usage of organic cotton by 100% (!), and their goal is to source all cotton from sustainable sources by 2020 at the latest, with BCI's help. 

And yes, we know, we know—the Maison Martin Margiela for H & M collection went on sale today. If you needed an excuse to shop it, you've got it!

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