Sunday, June 6, 2010

Edun Excitement

Just read on Refinery 29 that Edun will be relaunching its website soon with super cool colored tees from the Kenya Kids project. (How cute is the zebra tank? I can't wait...) The t-shirt designs were done by Kenyan school children, and 100% of the proceeds go back to the school. So wonderful. Edun is a brand that has inspired us from the beginning, and their "Grow to Sew" initiative, which would make apparel a sustainable industry in Africa, raises the bar. (And—not to get too hopeful, but—might work to change how people approach "business" altogether.)

No comments:

Post a Comment